Black Coffee

Derrick Lin


Design: Other Land
Project Type: Produced, Commercial Work
Client: Black coffee
Location: Kyiv, Ukraine
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing

Black is a manufacturing company bringing green coffee bean from European traders, roasting it in Kiev and delivering it to restaurants, cafes and coffee houses, and also selling it for home cooking.

We fastly understand that if a company wants to develop, it should be overcoming the framework of the crown of the coffee ments, to turn by the face to the wide audience and speak with her with a simple language. We decided to make coffee freshly roasted by user-friendly: we could not simplify the coffee, but we could minimize the complexity and doubts in the process of becoming familiar with fresh roasting.

Design solution
Creating a visual style, we did everything in order to create a system of solutions that help people understand the product. All elements of the corporate style were tested on the packaging, as the most difficult medium – we needed to make it so that the buyer could easily orient himself in choosing which coffee to buy, thus lowering the barrier before the first purchase:

  1. When choosing a new taste of coffee, the buyer usually knows one thing – how he is going to cook it, using an alternative method or an espresso machine – we introduced the color differentiation of the packages. Blue brandy varieties roasted under the alternative, beige – under the espresso machine.
  2. The next step in choosing: to decide a blend or mono sort – if there is only one large stylized coffee bean on the package – it is a mono sort. Three – blend.
  3. Finally, the choice of taste – it is devoted to the sticker. Names like “BALANCED PERU” and “FRESH ETHIOPIA” convey the basic impression of taste, three key flavor notes evoke appetite, and, built on comparison with familiar products, descriptions of acidity and body all form understandable expectations of the taste of the selected brand.