Design: Akim Melnik Design Studio
Project Type: Produced, Commercial Work
Client: Gurmina
Location: Minsk, Belarus
Packaging Contents: Spices
Packaging Substrate / Materials: Web flexible packaging
Printing Process: Flexoprinting

“Gotovim vmeste” is a brand represented by a wide range of natural spices and spices in a convenient package. Positive characters “communicating” with the buyer in the chat format, help to create an atmosphere of simplicity and availability of cooking a variety of delicious dishes. Colorful and spectacular images, drawn by the artist specifically for this project, clearly demonstrate delicious dishes, seasoned with spices “Gotovim vmeste”.

To enhance the expressiveness of the project, an original trademark in the form of a chef’s apron was developed. Effectively contrasting with the white background, it makes the brand memorable and emphasizes its theme. Proven recipes with illustrations and a detailed description on the back of the package attract additional attention and stimulate the buyer to culinary feats with spices “Gotovim vmeste”!

Technologies used for printing:

  • High lineature (201 lpi) allows to achieve the most realistic and sharp appearance;
  • Multicolor gives the opportunity to get deeper, more saturated and bright colors without the additional Pantone colors usage;
  • Spot matte vanishing creates a premium product image which increases its value for the consumers.