Design: Aleksei Pashnin
Project Type: Produced, Commercial Work
Location: Moscow, Russia
Packaging Contents: Liquid for electronic cigarettes
Packaging Substrate / Materials: Plastic

Another bright project in the portfolio of liquids for electronic evaporators for Omega Liquids company. At this time, the creators decided to go crazy, gathering the line of rather unusual flavor combinations in one range. They asked me to devise the visual component of the products.

This is how the creators describe their product: This is a liquid with unusual combinations, there is a lot of soda in it (cola, tarragon, fanta), there is sparkling candy, mint gum and even cactus. Therefore, it evokes very bright emotions, fresh and even crazy. There is a strong association with the 80’s in USA. We want the same juiciness and brightness. Cinema, fashion, computer games, soda, chewing gum, etc. Burst of color, neon, acidity). A typical feature of the then fashionistas was the afro hairstyle, which became the main symbol on the label.