Derrick Lin


Agency: Owlsome studio
Art director: Maja Regula
Project Type: Produced
Client: Banaraja
Location: Warsaw, Poland
Packaging Contents: Banana (and other fruit) chips
Packaging Substrate / Materials: Plastic pouches, cardboard boxes
Printing Process: Digital printing

Banaraja (in Indonesian „Banana King”) is a brand of delicious, sugar-free snacks produced not only to satisfy the consumers but also to give benefits for the society and local farmers. The chips are produced by vacuum-drying the fruits, so they can preserve a natural taste and originality of ingredients. They are gluten-free, unsweetened, made without oil or frying and vegan. The brand’s mission is to encourage a healthy lifestyle, agriculture sustainability & reduce food waste. We’ve worked on the logo, brand identity, all the patterns, packaging pouches, and boxes.

What’s Unique?
Each taste (15 in total) has a different pattern on the pouch – each with a different main ingredient.