Let’s Ketchup

Design: Ashley Ketcham
Project Type: Student Project
School: University of Wisconsin Stout
Tutor: Nagesh Shinde
Location: Menomonie, Wisconsin
Packaging Contents: Ketchup
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

“In 1876, Henry John Heinz introduced Heinz Tomato Ketchup. From this point on, generations of Ketchams were left to face a lifetime of ketchup jokes. Sigh. Well, just as ketchup can be the secret ingredient to various foods, (Ashley) Ketcham can be the secret ingredient to your business success.” This quote was the written intro on the ketchup bottle. This overall concept was used to creatively promote, graphic designer, Ashley Ketcham.

What’s Unique?
The personal brand was translated through the portfolio website, business cards, ketchup bottle, and resumé-recipe. The ketchup bottle serves as an extension of the resumé-recipe. The package includes the intro description and a nutrition fact label, which highlights character traits essential for a graphic design career.
And why is this Graphic Designer an infinite number of ketchup calories? Guess you’ll have to ask for her cover letter to find out the answer.