Derrick Lin


Agency: Focus Diseño Estratégico
Creative Director: Sharom Flores
Project Type: Produced
Client: Choli
Location: Quito, Ecuador
Packaging Contents: Potatoes
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Choli is an Ecuadorian brand specialized in frozen “Chola” potatoes, a type of potato which is typical from the Andean region of the country.

Due to the environmental conditions and land of Ecuador, its potatoes are some of the best in the world, with much more flavour and texture than others. That’s why, the objective of this rebranding project is to represent through its design, the quality of the Chola Ecuadorian potato, so it becomes recognised and relevant not only by Ecuadorian citizens, but also by international citizens through its exportation to other countries.

The rebranding includes 4 different presentations of “Chola” potato: super crispy, crinkle cut, potato wedges and native potatoes.

What’s Unique?
The transformation of a product that is considered a day to day product for the Ecuadorian consumer due to its massive production into a gourmet product.