Helvetica Coffee

Agency: Widarto Impact
Director of Brand Strategy & Design: Eko Widarto
Startups Business Consultant: Yuvgo O’Briens
Location: Indonesia
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Foil, Pouch Bag, Paper Craft, Paper
Printing Process: Digital Printing, Manual Print / Sablon

Helvetica Coffee is a coffee business concept for startups from Indonesia. We inspire the Helvetica font name for this business brand name concert. Helvetica is one type of font that is timeless. We hope this coffee business can be like the Helvetica font. We want to drink coffee as a ritual to find customers’ life solutions. A road. That’s why we wrote the tagline “Coffee is the way”.

Starting from the logo where we include zebra crossing elements as a visual representation of the road in the Helvetica logo. For the illustration accompanying the logo, we designed an icon representing the coffee attributes, such as; mountains, baristas, coffee, coffee shops, coffee plants, roads, the benefits of coffee like making the brain runny.

We design Helvetica business concepts from products, market categories, brand positioning, segmentation, brand personality, competitors, logo design assets, brand identity, packaging design, experience, slogans, and so on.

What’s Unique?
Helvetica offers a coffee variant named after the Helvetica font type. Not only is the name different, Helvetica coffee offers unique ambiences with delicious coffee flavors. Helvetica will make you even more curious.