No worries Coffee Valentina Bakery

Derrick Lin

Global

Design: TABASCO LAB
Creative Director: Bryan Olaya
Art Director: Maria Isabel Urbina, Bryan Olaya
Location: Colombia
Project Type: Produced
Client: Valentina Bakery
Product Launch Location: Colombia
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography – Foil stamping

Valentina Bakery is a premium cake shop and bakery in Medellín Colombia. 95% of its clients are women. We created with the support of an expert coffee grower, a unique coffee edition with an exquisite blend of flavors inspired by sweet, feminine taste and girlpower, a coffee with a sweet fragrance, notes of milk chocolate and red fruits.

We decided to turn the visual market strategy in Colombia, by developing a package with no exotic animals or biodiverse resourses on it, we used pastel colors instead and we created a concept that conveys the ritual of tranquility and fullness that surrounds good homemade premium coffee. Sales increased and the bakery had a great visibility, since the packaging became an object of desire.