Original Frozen Custard

Derrick Lin


Design: Julian Pridemore
Location: United States
Project Type: Concept
Packaging Contents: Ice Cream, Hot Food
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital Printing

Serving the community since 1932, The Original Frozen Custard is a walk-up restaurant located on Wallace Ave. and serves as the center-point to many attractions in the area. Multiple family generations, involvement in the community and traditional recipes all blend to create an experience that cannot be imitated by similar businesses. With an original custard recipe, The Original Frozen Custard reflects that values in its name by providing the community with a delicious and unique frozen custard that cannot be found anywhere else.

Represented by their fun mascot who is beloved as “Baby Bear”, The Original Frozen Custard’s presence can travel throughout Lafayette with a warm smile and represent the family-friendly atmosphere The Custard has to offer to visitors.

What’s Unique?
To celebrate the building existing at a landmark location, each packaging item contains drawings of the iconic building and surrounding attractions reimagined into a winter wonderland! To create interactive packaging; the illustrations are mapped out around the packaging and encourage viewers to rotate it and see everything that makes the location great!

In most applications, a full-colored logo is strategically placed onto a monochromatic background that may come in either the blue or pink that reflects the brand colors. This allows the packaging to remain as colorful as possible, but not compete with the image of Baby Bear in the logo.