Sarung Ardan

Agency: Widarto Impact
Director of Brand strategy & design: Eko Widarto
Location: Indonesia
Project Type: Produced
Client: Sarung Ardan
Product Launch Location: Indonesia
Packaging Contents: Sarung / fabric
Packaging Substrate / Materials: Carton / Cardboard
Printing Process: Screen printing, manual printing

Sarung Ardan is a brand of woven sarong factory in Indonesia.

We create packaging designs to fully support the success of branding.

To be a differentiator on retail shelves, we present a real touch of sarong motifs of the same size on the packaging design. We want to give customers an unforgettable experience from the Ketjubung brand.

This is one way to be different products that compete on retail shelves.

What’s Unique?
The design motif is designed according to the size of the thread in the holster, which is 0.03 mm per thread jump. To form a dobby, we draw directly from the sample holster. Printed design motifs appear in the texture so that each shape can be touched by the consumer’s hand.