The King’s Deli Crisp



Design: Double D Creative
Location: United Kingdom
Project Type: Produced
Client: The King’s Deli
Product Launch Location: Global
Packaging Contents: Crisps
Packaging Substrate / Materials: Foil Packet

The Brief:
Create an original brand of crisps with a distinctly British feel to appeal to the export market.

The Client:
Smylies is a family run business who specialise in the consolidation and export of British food and drink. This idea was born following requests from their clients for a superior, quality tasting crisp with a long enough shelf life for the export market due to long-distance shipping.

Name Generation, Initial Logo Concepts & Pack Concepts:
The first part of the project was name-generation for the brand. With an initial brief of ‘Quintessentially British’, we had an excellent starting point which threw up plenty of ideas. After consolidating our initial thoughts, we focused on three primary themes: An old market, farmhouse or country style kitchen theme e.g. ‘The Market Kitchen Crisp Co’; A traditional British sounding name as a face for the brand e.g. ‘Tommy George’s Crisp Co’; or something regal, royal and classy e.g. ‘The King’s Crisps Co’.

The Final Packaging:
A simple white background featuring top down images contrasting with vibrant, flavour-specific colours was agreed upon for the final packaging. We also took the time to photograph each flavour of crisp to give the customer an accurate depiction on the pack. What you see is what you get.