Derrick Lin


Design: Brand BLOSSOM
Location: South Korea
Project Type: Produced
Client: Beyond food lab
Product Launch Location: Global
Packaging Contents: Korean Food, Meal Kit, HMR
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

Brand agency Brand BLOSSOM has developed Would U Cook’s brand experience and visual identity launched from Beyond food lab. Among the leading Korean dishes, Japchae, Hwangtae Seafood Noodle Soup, Bibimamakguksu and Bulgogi were launched.

Brand Blossom CEO Justin Lee intended: “Would u cook should be a brand for tourists who have experienced Korean food in Korea to return to their home country, cook with family and friends and share their memories.”

“THE MOMENT, BEING A K-FOOD CHEF!” Would u cook’s brand essence has the following meaning. Enjoy the moment when you become a Korean food cook! Also, share the moments you experienced while traveling in Korea!

Would u cook’s design is inspired by cookbook design. It was edited to make it look like a cookbook, and the side of the package was also designed to look like a side of book.