Fyishan Urban Live

Agency: SUMP DESIGN
Creative Director: Zi Huai Shen
Location: Taiwan
Project Type: Produced
Client: Fyishan
Product Launch Location: Global
Packaging Contents: Crackers
Packaging Substrate / Materials: Pouch, Wrap, Pulp Carton
Printing Process: Digital printing

The key concept ideation for packaging of FYISHAN URBAN LIVE is the Rhapsody in Delicacy to upgrade taste and profession of food with the chef image, secondly, to deepen the impression that biscuit are presently roasts, the designer decides to add the context of a romantic metropolitan lady enjoying biscuit to link to the image of chef presently roasting biscuit so as to keep the entire packaging funny and limitless imagination beyond customers; in addition, taken the smiley emoji from the original brand image of FYISHAN to the effective implementation on the packaging design of FYISHAN URBAN LIVE for export sales not only to improve the brand packaging identity but also to successfully find its way into the export market.