Design: Marklinica Agency
Project Type: Produced
Client: Jacobs Coffee
Product Launch Location: South Africa
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Product packaging design was inspired by the African tribal art. This can be seen in the use of ethnic patterns, and the variety of vibrant ornaments.
For the plain coffee, we used seamless illustrations and colors reflecting the warm mood of coffee and how it affects coffee addicts.
For Vanilla, Choco and Caramel packaging, we used vibrant stripes of patterns, that add a colorful energetic impression for the products and for the Cappuccino Specials, each packaging is customized according to the shape and color palette of the used chocolate.