Raimaijon Sugar Cane Juice

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Design: Prompt Design X CORdesign
Location: Thailand
Project Type: Produced
Client: Numaoy raimaijon Co.,Ltd.
Golden Pin Design Award PR: Daniel Cunningham
Product Launch Location: Thailand
Packaging Contents: Sugarcane juice
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

A packaging design with distinctive form, it mimics the form of actual sugarcane, making sugarcane a motif for the product, which is very clear in terms of communication. In terms of user experience, the consumer can enjoy their beverage as if drinking directly from the sugarcane itself.

Through a style of literalist graphic design, this packaging specifically appeals to those who love sugarcane juice. It is designed to simulate the look, feel, and texture of the sugarcane flavor contained inside. Even from a distance, this design is distinctive on retail displays or shelves, and easily recognizable to consumers.

What’s Unique?
The packaging design is functional; the bottles can be stacked on top of one another, mimicking the form of actual sugarcane even further, and making the product easier to distribute in bulk.