Setto packaging & branding 2019

Design: Nada gamal
Location: Egypt
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Rice, macaroni & flour
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Setto is anew brand offers rice, macaroni and flour with high quality, and a lot of food quality advantages.

The character was designed to represent the old modern Egyptian woman who used to use this product to get a healthy life for her, and her all family members including grandchildren, and their families too.

The main concept is that the original Egyptian woman who enjoys old ages and cares about her family always uses original product like setto.

“SETTO” as a word means grandmother in public Arabic language.

What’s Unique?
Grandmother glasses change according to the sort of product ,and I meant it to say that whichever glasses she wore she used to have one and only product at all ages ” SETTO” as it is rare, original, and healthy, so she could change her glasses or color of blouse but she never change the product in all life stages.

For these reasons, I used the logo ” character design” to represent the shape of packaging as an identity for product.