Cuna de Piedra

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Photographer: Rodrigo Chapa
Location: Mexico
Project Type: Produced
Client: Cuna de Piedra
Product Launch Location: Mexico
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper & Foil
Printing Process: Offset

Cuna de Piedra was born from the desire to make a difference in the world, even if it was on a small scale. On this occasion, the challenge was much deeper than just creating a new brand and a beautiful packaging design… Concerned about the injustices that exist in the chocolate industry, we decided to join forces with friends to create a product from scratch. That in addition to ensuring a fair deal for the farmers will also show a face of Mexico that will fill us with pride.

The name “Cuna de Piedra” (Cradle made of stone) was born from the idea that Mexico is the cradle of cocoa, and that the stone is the cradle of Mexican cuisine, being one of the main materials that has been used in the preparation of food since pre-Hispanic times.

The concept of the brand is based on the juxtaposition that is the Mexican culture, that is a combination of origins, flavors, aromas and references.

The central work of our packaging is a reinterpretation of pre-Hispanic sculptures, and an ode to contemporary Mexican artists who work with stone. We worked from a place of humility and gratitude to our land that provides us with infinite sources of inspiration to make a brand and a product that is a worthy representative of Mexico, in and outside the country.

What’s Unique?
The engraved typeface we placed in the chocolate bars is a great surprise for the customers.