Damn Good Wine

Derrick Lin


Design: Hajra Tariq
Location: Pakistan
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Digital

The brand voice is intentionally self-aware — witty and slightly deprecating in regards to wine culture. Using the words “damn good” to express that taste and the feeling one gets from drinking wine. Therefore, the range consists of 2 wines with the idea being, damn good wine. Damn good red and damn good white.

What’s Unique?
The packaging is completely type based, using large fonts to represent the identity as well as the feeling for users.