Agency: TSMGO | The show must go on
Director: Ricardo Moreno Rodríguez
Project Type: Produced
Client: Kankel Cacao
Product Launch Location: Global
Packaging Contents: Cacao
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Flexography, foil stamping
KANKEL CACAO born with the aim of offering the market top-level gastronomic experiences, based on the trajectory of a figure of recognized prestige.
The Bean-to-bar philosophy is simple: to recover the origins and real flavours of cacao, and to return to those unique processes in which no product is the same as another. From the origin of the cacao bean to grinding, through roasting, peeling. To highlight product proximity, a reflection of the artisan origin of producing chocolate tablets that transports us to these terroirs.
The creation of a new brand with an imaginary that permeates and envelops each of its manifestations. The trip becomes the evocative element that connects the consumer with the origin, changing perspectives and allowing us to understand that behind each tablet lies a hidden story.
Kankel becomes an explorer who reveals many details recovered from the world of wine through the incorporation of elements from the trip: the author’s signature, information about the plantation and harvest, vintage and climatology… The history of each variety wrapped in Premium elements which provide a unique, distinguishing identity and make it a delicate experience.
The trip allows us to experience humanity and the change contained in each cacao tablet.
What makes a product as widespread as a cacao tablet unique? The experience of 75g of origin, culture and a journey of discovery in your hands.
Kankel Cacao travel the world so you may enjoy all the pleasures the cacao universe has to offer. We establish many parallels with the world of wine: terroir, origin, harvest, variety. Nature, quality… A constant commitment to elaborating the best bean-to-bar possible by way of our Master Chocolatier; an ardent cacao lover who travels the world selecting only the best beans to create the best chocolate bars.
We use elements from travel books, with old photographs of the farmers and a hierarchy of highly educational information, highlighting the origin and serving to inspire us in the authenticity of each person we encountered along the way and who is to have a leading role.