Friends of the Ice – Limited Edition Packaging

Design: Choo Jing Xin
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Graphic Design
Tutor: Deanie Cham
Packaging Contents: Skincare Product
Packaging Substrate / Materials: Paper, Cardboard, Glass bottle
Printing Process: Digital printing

A limited-edition packaging design for a skincare and cosmetic brand – THE FACE SHOP, collaborating with World Wide Fund (WWF) to raise awareness on global warming issues.​​​​​​​ Our Friends of The Ice are facing the problem of melting ice due to global warming. By purchasing the Friends of The Ice limited edition set, consumers can contribute to the donation to WWF in supporting the conservation of these endangered animals and their habitats.

The packaging box is designed to look like ice pieces. Inside the box included paper animals of the endangered species, where consumers can arrange them on the ice pieces, symbolizing the idea of helping these animals back to their habitat. The design aims to promote the idea of caring for the environment while taking care of one’s health and beauty.

What’s Unique?
A little quirkiness and interactivity lightens up a serious topic and makes the packaging stand out to the target audience.