Derrick Lin


Location: Canada
Project Type: Produced
Client: Organic Shastra
Product Launch Location: Global
Packaging Contents: Grains, Pulses, Flour, Spices, Ghee, Sugar, Ready Made Food
Packaging Substrate / Materials: Plastic
Printing Process: Screen Printing, Offset

We created the logo for Organic Shastra and a new brand language that was likely different from everyone else in the seriously crowded organic food products aisle.

The typography used was contemporary, though the placement on a wriggled base, with deep brown and green colors adds a natural look to the brand identity. The packaging focused on attracting the target audience in USA, Canada and India, who are health conscious and careful about the ingredients they use.

Organic Shastra’s main goal was to stand out from the competition. Each design talks about the product and also refers to the daily life phrases. This creates a brand recall value and also relates the brands to lifestyle.

As the products are of everyday use, the packaging reflects the same that can be viewed from a further distance and easily recognised.

What’s Unique?
The brand was recognisable, for its unique tone of voice. The quotes on the packaging were descriptive yet quirky that people use everyday on a daily basis. Such as Hi Sugar, spice it up!