Herdade Grande Amphora

Filipe Moço

Design: Moço Wine Branding
Photography: Hugo Pinheiro
Location: Portugal
Project Type: Produced
Client: Herdade Grande
Product Launch Location: Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Amphora Wines on the centenary of the Herdade Grande.

The Herdade Grande is one of the oldest family wine brands of the Alentejo – southern region of Portugal. To celebrate its centenary, the Herdade Grande decided to restore the amphora wines tradition after the last had been produced 25 years ago.

One of the greatest challenges was to devise and share the hundredth anniversary of the estate without compromising the communication objectivity of the amphora wine. The solution found was a brief leaflet with the main historical events of the estate, harmoniously tied with a string to the bottle.

The Herdade Grande atmosphere was a source of inspiration for the design concept: the light, the earth colour, the noble materials used for the wine production, and the different amphora textures.

We aimed to provide consumers with a sensory experience, most similar to what an amphora wine gives, as well as to relive the history of the Herdade Grande.