Agency: NEOM
Creative Director: Giacomo Stefanelli
Location: Italy
Project Type: Produced
Client: Carlsberg
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle

The project worked on the concept of the “Via Augustea” (Augusto’s road in latin). The lines, printed in different hot foil colors represent the road and the cross during the way. In the middle has been placed a reproduction of a real Roman coin to express the ancient origin of the road.

The black background exalt the colours and everything has been made in respect of the elegance and the value of the proposition.

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What’s Unique?
The Augusto’s road concept expressed by the union of the lines and the coin in an elegant black background