From 00:00 to 06:00

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Design: Arina Bashlakova
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Pavel Borisovsky
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminum can
Printing Process: Digital printing

Although the design of the can looks very modern, some of the young people won’t recognize the cultural reference to the graphic style of that period of time when TV had a special service break in broadcasting. During night hours channels broadcasted only closedown test «No signal» which image was really similar to the energy drink’s design. And while broadcasting is asleep, energy drink «From 00:00 to 06:00» helps you to stay awake so you can keep working.

What’s Unique?
Simple geometric shapes and lines combined with bright colors on a contrasting background create a unique monstrous image that distinguishes it from its competitors and filling with energy.