Riesco snack bar for millennial markets

Widarto Impact

Trenggalek Regency, East Java, Indonesia

Agency: Widarto Impact
Director of Design & Strategy: Eko Widarto
Creative Director: Renjana Qudsi Mawlana Wirabhumi
Art Director: Jalu Linuwih Muhammad
Account Manager: Galuh Aksarahina Ardana Reswari
Senior Graphic Designer: Fajar Septian Effendi
Graphic Designer: Agil Tegar Prakoso
Location: Indonesia
Project Type: Produced
Client: Riesco Food Company
Product Launch Location: Global
Packaging Contents: Snack bar, wafer
Packaging Substrate / Materials: Flow pack paper food grade
Printing Process: Digital printing, Flexography

One of the Riesco Snack bar product developments by targeting the millennial consumer market. We help Riesco create packaging designs that are able to attract the interest of the millennial market itself.

The design concept that we design is creating sustainable illustrations with developing trends such as Tik Tok and others. Namely the concept of “LET’S DANCE”. Dance illustrations represent every taste of snacks on the package. We want to present the imagination of consumers when they see it on the shelf and try to attract their interest to buy it.