Thirst Craft

93 W George St, Glasgow G2 1PB, UK

Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: West Berkshire Brewery
Product Launch Location: United Kingdom
Packaging Contents: Beer
Packaging Substrate / Materials: Can & Glass Bottle

West Berkshire Brewery were all set to grasp the booming NoLo alcohol market with a new range of flavourful, refreshing, alcohol-free beers. While they had the beers and name in hand, they turned to Thirst to develop a brand that showed there was more to good beer (and good times) than booze.

With new NoLo beers stacking up on shelves and filling up bar fridges, gone are the days where alcohol-free has to look healthy. As people flit between different occasions and choices, they only want the alcohol to be optional, not the image.

With that in mind, Thirst knew the new brand needed to be bright, bold and unapologetically alcohol-free.

Taking inspiration from one of the many spaces the NoLo category thrives in – active refreshment – Thirst borrowed from cycle culture to build Solo’s brand.

With the feel of a sports strip, the brand combines a strong wordmark with a dynamic downwards-arrow device. Rolled out across the range with contrasting colours to pack a punch on shelf, soon everyone will be joining team Solo.