Designer: Anja Korenč
Mandala illustrator: Shivali Misra
Photographer: Lovro Rozina
Photo stylist: Gruša Zorn
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Kombucha and water kefirs
Packaging Substrate / Materials: Bottle
Printing Process: Digital printing
AYATANA is a young brand from Slovenia. The story began in 2016 with the opening of the culinary center. After 3 years they decided to offer to the market also refreshing kombuchas and water kefirs.
Labels, designed by Anja Korenč (packaging designer from Slovenia), are vibrant and colourful with a little pinch of metallic. They represent life, happiness, and a balanced lifestyle. Mandala on the back was drawn especially for AYATANA by Shivali Misra and it represents all the brand’s main values.
Colours create a great contrast with the green bottle and they were chosen with a wider range of products in mind.
Using aluminum foil with digital printing to create metallic elements and finishing label production with the soft-touch finish.