Branding and Packaging: Sushruta Sarkar
3D Model and Mockups: Khush Tawar
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Mr. Rajendra Thakre
Packaging Contents: Beer
Packaging Substrate / Materials: Cardboard, glass
BLITZ is a hypothetical beer brand that focuses on young adults who enjoy to party, have fun and play games. The brand provides the beer with a set of cups and balls to play a match of beer pong. The material used for the box is cardboard which can be recycled thus it is eco friendly. The box itself can be used to collect the used bottles and cups after a party to avoid a mess and is easily disposable.
To appeal to the target audience, the illustrations on the packaging are such which depict the aftermath of a house party. This makes the brand to be bold, energetic and fun. A primary colour scheme has been used to make the packaging look more vibrant. The beer comes in two varieties which are strong and light. Both the varieties are differentiated by the colours used.
The package includes a beer pong set which no other brand provides collectively. The package has the required amount of beer for the game ( 4 bottles of 330ml), 20 standard cups and two ping pong balls ( 1 extra ) to play one match. A package as such reduces the effort of the customer to buy all these things separately thus reducing the hassle.