Dima Socks

Design: Nada Aly Mohamed Rashad Habib
Location: Egypt
Project Type: Student Project
School: October University for Modern Sciences and Arts (MSA University)
Tutor: Prof. Dr. Tarek Salah, Dr. Ahmed Mohamed Attia, TA. Menna Zakaria, TA. Shaimaa el Sherbeny
Packaging Contents: Socks
Packaging Substrate / Materials: Cardboard
Printing Process: Offset Lithography printing

Dima is one of the largest socks manufacturers and retailers in Egypt. It was established in 1983 producing men, ladies, youth, and children cotton socks including sports socks for the local market and export, unfortunately, the current packaging system doesn’t reflect the incredible quality of the products. Therefore, The new design approach is a complete overhaul of the packaging system. Changing the structure, using low-cost eco-friendly materials, a minimalist visual design that is trendier and visually captivating, and implementing a color-coding system for easier identification and purchasing.