Design: Chahat Gursingh
Project Type: Student Project
School: ISDI Parsons Mumbai
Tutor: Ms. Isha Patel
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass bottle
The project brief was to pick a graphic i.e toilet symbols, wine bottle labels, newspapers, websites, packaging, etc.
Analyse the distinct graphic styles of the chosen graphic across 5 different countries of the world. Example wine label design from South Africa, Italy, France, India and Australia Present comparison and overlap between each style and create a visual language for a country of your choice (apart from the chosen 5 countries) borrowing from the regions graphic style and culture.
I chose Cuba as the country and kombucha as the product. Cuba is known to be bold and colourful. What attracted me the most about their traditional dress was the colours and the bold headgears or head wraps that the woman wear. I decided to focus on the headwraps since that’s what stood out the most for me. The packaging is inspired by the traditional Cuban head wrap. The headwraps are the star of the traditional Cuban dress and the fruits are the main elements that add flavour to kombucha, I tried integrating these two prominent elements to make the label design. I wanted to highlight the ingredients on the packaging, these tropical ingredients are what the Cubans use the most to make their world-famous cocktails.
For the kombucha flavours I took inspiration from some classic Cuban cocktails. Cuba is known to have introduced to the world some of the most popular cocktails. I wanted the consumers to instantly relate to the packaging and appeal to them hence I kept in mind the design of the bottle, I wanted it to look like an alcohol bottle. I decided to name the Kombucha brand “Frio” which means ‘cool’ in Spanish.
Frio is kombucha inspired by Cuban cocktails that are worldwide favourites : Pina Colada, Strawberry Daiquiri & Mojito. The visual language is bold and colourful just like Cuba and vividly shows it’s the tradition in a modern and minimal way.