Project Type: Concept
Packaging Contents: Sport Beverage
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
This re-brand came about after a lot of discussion about why the current Gatorade logo erks the designers in the studio. It comes down to the fact that the current logos G seems to just have a lightning bolt placed on top and not integrated into the letter mark. The classic colours of this iconic brand have been removed in an experiment in maintaining brand identity without the signature colours. The cool blue current flavour and an all-black new flavour edition were created for you to discuss and interpret.
The removal of the bottle shape and brand colours in a re-brand of a classic.