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Design: Baruch Naeh Strategic Brand Design
Creative Director Baruch Nae
Location: Israel
Project Type: Produced
Client: Feldman ice cream Israel
Product Launch Location: Israel
Packaging Contents: 6 ice cream
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Screen printing

Granita is an Italian dessert typically made of semi-frozen fruit juice, which gives it its unique icy texture. Melts in your mouth cool your soul.. It’s time for a Granita ice lollypop, made in Israel.

What’s Unique?
Branding agency Baruch Naeh Strategic Brand Design has taken on the challenge to position and reinvent the visibility of all products, incorporating product innovation, of Israel’s third-largest ice cream company, Feldman Ice Cream.

Flavor enhancement was done via cuts and extreme close-ups, illustrating a spontaneous experience, coincidence and visual representation of the first bite, which created a modern natural shape. This experience is incorporated as one unanimous branding language across all of Feldman’s ice cream packages.