Derrick Lin


Agency: Creative Monde Studio
Designer & Founder: Elbassraoui Yassine
Location: Morocco
Project Type: Produced
Client: Moonlight
Product Launch Location: United States
Packaging Contents: Perfume
Packaging Substrate / Materials: Glass and Paper
Printing Process: Offset Printing and Foil stamping

Moonlight is a new luxurious men perfume produced in the USA combining the finest ingredients and high-quality to provide a special and unique scent for those who look to have a remarkable scent. Moonlight it’s also a sub-brand by Moon Beauty, a multinational beauty products company.

Each branding process starts with an understanding of a product’s uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. I brainstorm and write down as many attributes as possible and then select a few items that work the best.

I quickly found a few promising directions. Next, I spent time exploring a few selected directions, testing them to make sure the final decision was justified. After all testing and discussion, I made an important decision to evolve the direction with a combination of a symbol and wordmark. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each branding process. Final polishing is one of the most meticulous steps in my logo design workflow. I use the grid system, based on the Fibonacci sequence that always leads to high quality results.

Product packaging design can play an important role in helping people remember your product and in increasing brand awareness. Packaging becomes a silent salesman for your product. Proper product packaging design provides people with the right first impression even before they pick your product up from the store shelf. Also, when the shelf is stocked with several similar products, the right packaging can help you stand out from the rest. I designed the packaging to go along with the brand and product to maintain the image of the brand in the minds of the target audience.

What’s Unique?
The packaging designed in a premium way, but to convey luxuriously, I chose a black matte paper combined with foil stamping on the gold areas on the packaging and that gives the product a luxurious feeling when the consumer sees it and touch.