Samoe to – the mood of summer!

Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Ice cream
Packaging Substrate / Materials: Paper

Task
Our acquaintance with Volga Ice happened in 2017, when we went to Cheboksary and organised a workshop for the company’s employees, as a result of which we create a brand portfolio and five new ice cream brands.

This time we were commissioned to create the ice cream brand in the economy segment.

Decision
In the highly competitive low-price segment, manufacturers traditionally arrange an unspoken battle for the attention of consumers, attracting fans to feast on ice-cream both with bright designs and bargain prices. The main task before starting work was the most successful inclusion in this fight. So in the design of the package appeared the image of an exclamation mark, forming a powerful color spot, which complements the simple and provocative naming of “Samoe to”. Ice cream through design kinda tells us: “I’m just what you just wanted in the summer heat! Tasty and inexpensive!”

The large and mouth-watering food zone at the bottom adds extra points on the shelf, and a colored tag helps you quickly determine your taste!