Ka-Kaw

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Design: Sabina Alcaraz
Location: Spain
Project Type: Concept
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard

Ka-kaw is an experimental packaging design project, I shared the idea in my Instagram stories to share the process with my followers. Ka-kaw is the result of this collaboration.

We started by choosing the ingredients: chocolate with fruits, then we decided the naming together: Ka-Kaw. I made the drawings in my notebook with markers and my followers chose the marker option, not digital. Finally, I shared two packaging options, and this was the result.

With all those decisions, I ended up designing the pure fruit chocolate line, Ka-Kaw.