Nero d’Abruzzo Centro Carne

Design: Yuma Comunicazione
Location: Italy
Project Type: Produced
Client: Centro Carne
Product Launch Location: Global
Packaging Contents: Cured meat
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

An original packaging that combines innovation with the Abruzzo tradition (Italy).

The packaging was conceived after an in-depth study on the Abruzzo culinary tradition and its strong link between the black pig and the territory.

It consists of two types of packaging. The product containing a band using 350 g coated paper and a box conceived and designed in collaboration with fastedit, also in 350 g matte coated paper.

The creative idea combines a background pattern that recalls the naturalness of the product, the logo which is a mixture of innovation (plaque) and naturalness, and the various graphic insertions that make the whole product highly salable to the consumer.

What’s Unique?
The packaging is unique because it makes the product extremely precious, makes the final consumer realize that the product is high-end (dexterously expensive) and has a very original, though very minimal, creative idea