Design: Mahroo Sameen
Location: United States
Project Type: Concept
Packaging Contents: Almond Milk
Packaging Substrate / Materials: 100% recyclable PET, aluminum, glass
Printing Process: Flexography
No Dairy is the first plant-based food line made for the conscious Middle Eastern women who is looking for dairy alternatives. It focuses on creating locally produced goods in the United Arab Emirates that are always fresh and free from long life chemicals.
The dual languages on pack celebrate the multicultural environment of the country, as well as, show pride to the national language, Arabic.
Having spent 17 years in the UAE, the women (including myself) are looking for cleaner and greener alternatives that don’t negatively impact their health with growth hormones and chemicals.
The brand’s packaging design uses a blend of vintage botanical illustrations with dual languages to emphasize the wholesomeness and uniqueness of the locally produced product.