Sephora Collection

Design: Jacqueline Azis
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Jacques Rossouw
Packaging Contents: Cosmetic, skincare, hair products
Packaging Substrate / Materials: Plastic, glass
Printing Process: Flexography, digital printing

Sephora is a multinational chain of personal and beauty stores featuring around 300 brands including its private label. The name Sephora comes from the Greek word sephos meaning beauty and the name Zipporah, the beautiful wife of Moses in the book of Exodus. Sephora offers beauty products such as cosmetics, skincare, body, fragrance, nail color, beauty tools, and hair care.

This project approaches with vision in mind which to be cohesive, unique, memorable, high-quality, and approachable. The design objective of this project is to elevate the current Sephora’s private label brand image to be more cohesive across all of the products with consistent composition, design element, pattern, and cohesive color palette. The goal is to make the packaging look more professional, high-end, appealing, and stand out. The Sephora Collection is not only attractive to teenagers and young adults but for all women, any ages who are interested in beauty and skincare at affordable prices without sacrificing its quality.

What’s Unique?
Cohesive and consistent design and pattern used throughout the packaging design. The color used to determine various product types.