Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Miriam Frescura
Designer: Andrea Mastroluca
Project Type: Produced
Client: Pastificio Giovanni Rana
Product Launch Location: Italy
Packaging Contents: Food
Packaging Substrate / Materials: Plastic
Packaging restyling of “Duetto” special gourmet filled pasta by Giovanni Rana. Two colors, two flavors, unique pleasure.
Starting from the actual packaging, we kept the chromatic dualism, coherent with the product itself, and we improved colors and typography. Nowadays to be “Gourmet” is no longer represented by black/dark tones, instead, the direction is to use brighter, comforting colors that inspire a positive and creative lifestyle. That was the reason we choose, as the range color, an intense, forest green able to reflect quality and goodness with elegance and style. Besides we created a palette of different shades dedicated to the different flavors – a spectrum of bold, joyful tones able to inspire at first sight the creative side of the product. On the bop, the goodness of the product is enhanced by specific storytelling about the ingredients, the perfect recipe to try and how to find the perfect occasion to enjoy a plate of Duetto.
For each recipe, we found the right chromatic combination reflecting the perfect match between quality (the forest green/range color) and creativity. The logo, as well as all the information, are more readable thanks to the usage of clean, contemporary typography and the storytelling on the bop complete this journey into goodness.