Design: Vighnesh Dudani
Project Type: Produced
Client: Chef Kim Gill
Product Launch Location: United Kingdom
Packaging Contents: Indian Vegan Food
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital, offset
Bombay Scarlett is a takeaway kitchen located in the suburbs of London, serving Indian vegan food. It is the brainchild of a Chef who happens to acquire her skills through generations of secret recipes that her ancestors passed on.
The biggest challenge we face when it comes to a takeaway kitchen’s is that the customer rarely interacts with the restaurant directly & hence fewer opportunities to leave an impression, which isn’t the case for dine-in services.
Hence, we decided to utilise the packaging & cutlery to impress our customers & stand apart from the crowd. For example, we went all out & specially designed containers that take its inspiration from the typical Indian tiffin ( known as dabba).
I found this project rather inspirational thanks to the heritage & cultural background that provides the source of this authentic sense of Indian cuisine across borders in the western world.
The branding is deeply inspired by the family story which, mainly revolved around a maroon diary that holds the secret recipes to many traditional dishes.
The very act of not ignoring how much value the packaging of takeaway food can get to the brand is what makes this project unique. Often owners rely on the basic containers available at a wholesale rate which is basically wasting free marketing space.