Bulldozer Super Strong Beer

Design: Firstbase
Location: India
Project Type: Produced
Client: DeVans
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Bulldozer is a bold take on Super strong beer. The vision was to create a design that projects and reflects the name the brand carries! The task was also to give it a very fresh and out of the box look that has never been tried for in the beer category.

We focussed on the 2 basic colors of an actual bulldozer – yellow and black and kept the colors to minimal so the throw of the packaging can such that it shouts out from the shelves and from the refrigerators.

Our design team resisted all the temptations of adding a lot more to the design and kept it to a bare minimum with the right amount of details where needed.

The small little details made the big difference in the packaging design of Bulldozer Beer.