Creative director: Jane Pan
Project Type: Produced
Client: Inner Mongolia Sutai Food Co., Ltd.
Product Launch Location: China
Packaging Contents: Milk tea
Packaging Substrate / Materials: Carton
Printing Process: Digital printing
Zhenglan Banner “Inner Mongolia Sutai Food Co., Ltd.” is committed to bringing Mongolian milk food from native products to the market. Mongolian milk tea, commonly known as “Su Tai Ke” in Mongolian. This is a kind of savory milk tea. After boiling the bottom of the pot, put the ghee, milk tofu, cheese, fried rice, dried meat, and other ingredients into the pot likewise to make a delicious milk tea. For herders, drinking Sutai milk is a single habit. In daily life, people express their feelings through behaviors and actions, while milk tea has no active awareness, but it has a “taste” and reflects one’s own through “taste”.
The value is that every cup of tea has its own soul taste, and people have “emotional interconnection” with tea because in the modern busy life, it is often best to vent pressure or share joy. Methods. We display Mongolian special dairy products in the form of illustrations that are generally liked by the public, minimizing the characters, full of fun and highlighting the participants’ “milk tea”. The use of colors corresponds to the tones of Inner Mongolia’s copperware, giving people warm and comfortable You have an unlimited yearning for that kind of light and relaxed state. Through imaginative, simple and warm brushstrokes, it conveys a kind of everyday light.