Design: Adam Usupov
Project Type: Concept
Packaging Contents: Kombucha
Packaging Substrate / Materials: Aluminium
A concept packaging for a crafted kombucha brand I’ve designed. Since the kombucha market is saturated with more feminine designs, I decided to take a different approach and design a more masculine packaging, with the target group of men in mind.
The main component and inspiration of this can was a Japanese Irezumi (tattoo) illustration. It has been well incorporated with metallic printing and I’ve personally not have witnessed the use of Japanese tattoo in packaging context! Custom Japanese hand calligraphy (Shodo) was incorporated as well with the design.