Derrick Lin


Design: Szymon Fischer
Location: Poland
Project Type: Student Project
School: Academy of Fine Arts in Cracow
Tutor: Barbara Widłak
Packaging Contents: Smoothies
Packaging Substrate / Materials: Glass
Printing Process: Digital printing

Joocy is a concept project of brand identity for healthy fruit smoothies. The idea was to make a playful logo, that would handle most of the identity, and the rest of the graphic design make in minimalist style using simple outline illustrations.