Agency: Studio Mean
Creative Director: Mat Giles
Creative Director: Alexandra Jurva
Location: United Kingdom
Project Type: Produced
Client: B’s Bees
Product Launch Location: Europe
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar, paper
Printing Process: Letterpress (packaging) and digital (miniature swing tag booklet / honey cocktail menu)

B’s Bees is a London artisan producer of 100% raw, hand-crafted, single origin honey. Their bandit brigade of bees steal wild nectar from the locally protected woodlands of Hawkwood and Petts Wood to produce the finest, sweetest goodness in the whole of the Southern Kingdom.

The packaging mimics the mesmerising interior of a beehive. One of the jobs of a beekeeper is finding the queen amidst the thousands of worker and drone bees. Inspired by this, the B’s Bees logo is camouflaged within the typographic melee to create a hide-and-seek interaction with the b’holder.