Design: Cristian Wesley A.
Location: Ecuador
Project Type: Concept
Packaging Contents: Café / Chocolate
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing and re-printing

Milki is a brand that produces coffee and chocolate with 100% organic ingredients, strategically located on the coast of Ecuador, where it intends to expand the business and open new branches.

The name “Milki” means sweet, which refers to its natural sweet ingredients so that its consumers can enjoy an original flavor. The store offers high-quality coffee and healthy dark and white chocolate for a target audience that likes natural products and a cozy atmosphere where you can relax with premium products.

Several versions of the logo were designed with contemporary style, with natural shapes without losing the link with the serif typeface, fulfilling its function in reductions and applications. We then reflected this with the colors black, gold and white.

What’s Unique?
The colors allude to the main values ​​of the brand and provide a premium contemporary air. To reinforce the presence of the brand, we emphasize the colors along with a modern graphic pattern and a liquid texture to apply in its elegant, simple and dynamic packaging.

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