Quinta Maria Izabel Bastardo


Leça da Palmeira, Portugal

Design: Omdesign
Location: Portugal
Project Type: Produced
Client: Quinta Maria Izabel
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, fine paper, resin, sealing wax
Printing Process: thick screen-printed varnish with relief

Omdesign was the creative agency chosen to develop the image of Bastardo Douro DOC 2017 wine of Quinta Maria Izabel, a reference winery company from Douro with products recognized worldwide by its superior quality.

With a distinct and bold identity, this edition, that puts the Bastardo grape varietal in a prominent position, is adorned with an illustration exclusively made for this labeling by its winemaker – Marco Niepoort. The detail appears in a 360º application, directly on the bottle, through a black and thick screen-printed varnish, with relief, which grants it an appellative image and texture, alongside its unique and innovative character.

The Quinta Maria Izabel brand is yet enhanced throughout the bronze tone selected for the front of the bottle, that elegantly contrasts with the remain elements on the labeling. In turn, the brand’s positioning is reinforced also on the back of the bottle, with the medal in resin on the same bronze and with high relief, which displays the coat of arms of Quinta Maria Izabel.

What’s Unique?
The approach developed by Omdesign for this wine was inspired on the Quinta’s history and on its unique products of undeniable quality, result of the work and dedication of those who create and give them form. The design of this special edition reflects the distinctive irreverence of its unmistakable winemaker, Marco Niepoort, and aims to highlight the brand’s will in regard to the process of making outstanding nectars.