Small – Medium – Large

Posted on



Design: Omer Binder
Location: Israel
Project Type: Student Project
School: Bezalel Academy of Art and Design
Tutor: Adlai Stock
Packaging Contents: plastic bags in various sizes
Packaging Substrate / Materials: Recycled cardboard
Printing Process: Digital printing

Here is a packaging design project for plastic bags of varying sizes; Small, medium and large. In order to raise environmental awareness for pollution of the earth’s water by plastic bags, I chose to print on the boxes dead marine animals. According to the size of the box, you can understand the size of the bag inside the box. At first glance, without a caption on the package – it is difficult to understand what is packed inside. But when you open it (you actually open the belly of the animal that is lying on its back), a plastic bag (which killed the animal) is revealed inside.

The project is not commercial; It is designed to raise environmental awareness.

What’s Unique?
Of course, printing dead animals on the product that kills them – harms its sale. But I chose to do so in order to convey a shocking message about water pollution, and the encouragement of a desire to move to the use of recyclable plastic bags.