Szendevölgyi Seed Cheese

Design: Blanka Katkó
Location: Hungary
Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Réka Holló-Szabó
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

Szendevölgyi Seed Cheeses are products of an artisan manufactory. This small enterprise’s goal to create an environmentally friendly and delicious alternative to cheese. Its target audience is mainly young people who are vegan, lactose intolerant, and open to gastronomic specialties. For this reason, its appearance is simple and clean, and it borrows its colors and shapes from nature.

Seed cheeses are premium products, which is also reflected in the packaging. However, the entire packaging can be composted as it is made entirely out of paper. The outer part is a square-based prism made of kraft cardboard that opens along the diagonal. The construction was born out of the idea that we wanted to give back the experience of peeling the seed when unfolding the packaging of the cheese. On the outside of the box there is the seed with its husk which forms the basis of the cheese, while the inner sticker shows the unfolded seed. The product itself is wrapped in tissue paper with printed with a pattern. The resealability of the box is ensured by an ear, and its special, yet clean look is given by a strap with a plant motif.