Urban Garden Packaging – Soy tu Huerto

Derrick Lin


Agency: Armatoste
Creative Director: Angelica Pliego
Creative Director: Ana Nuñez
Concept Designer: Cinthia Cruz
Designer: Estefanny Acosta
Industrial Designer: Eli Rene Marquez
Location: Mexico
Project Type: Produced
Client: Soy tu Huerto
Product Launch Location: Mexico
Packaging Contents: Urban Garden – All in One Kit
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

The new product of Soy tu Huerto, a Portable Garden easy to acquire and use. It is an initiative that can bring urban gardens to anyone, regardless of the characteristics of the place where they live. To bring this product closer to more people, a user-friendly packaging was needed to organize all its elements, it had to be versatile to look good at the point of sale and be resistant to be in warehouses.

What’s Unique?
Designed to suit the product and thinking about the user experience when taking each element to use it. The goal is to provide a playful experience, which begins with visual design and ends with tangible elements.